Outbound is where AI agents earn their keep fastest — and where they can burn your domain reputation fastest, too. The difference is almost always the playbook, not the model.

Start from signals, not lists

Give the agent a reason to reach out: a new funding round, a hiring spike, a product launch. Openers grounded in a real signal outperform generic personalisation by a wide margin.

Gate the send, not the draft

Let agents draft freely, then require a human approval before anything leaves your outbox for the first two weeks. Loosen the gate only once reply rates and tone are where you want them.